![]() ![]() Creating a customer-focused company is all about knowing everything possible about your customers and the best way to find out everything about your customers is to ask them.Īuthor Paul Cherry who is President and CEO of one of the country’s foremost sales and leadership training organization shows his complete mastery the art of the question in this book. This is a great book to help sales people learn how to win over their customers and an even better book for helping companies particularly their inside sales people on how to turn their customers into customers for life. The one book to read and study if you truly want to know who your customer is. If you get a chance to hear him in person, jump at it! The right questions for every situation! Paul is also a dynamic and entertaining speaker. This is definitely a resource that I use in my day to day activities that helps me unlock those value-added sales that not only earn me revenue, but make my customers more efficient, and more profitable. Paul has truly developed a technique that brings out the real needs of the customer. Paul Cherry and his Questions that Sell is one of the best. some better than othersīeing a sales professional for over 20 years, I have been exposed to many sales methodologies, some better than others. After 15 years of professional selling, countless training sessions, and endless coaching I’ve discovered what I was missing, Question that Sell. If your challenge is compulsive talking, storytelling, and a need to prove your value then I wholeheartedly recommend Questions that Sell. And comfortable prospects open up to share true motivations, needs, and pains. The QTS model proves that a talking prospect is a comfortable prospect. I state this because asking the right questions allows me to put aside my agenda to be viewed as an expert and desire to be liked. I found Questions that Sell to be a watershed moment, revealing the deep seeded personal habits that block my true potential. ![]() If you think you still know it all after reading this book, why aren't you independently wealthy? ) I bet you're talking more than the prospect. The content of his book covers the sales cycle in a variety of situations, form start to finish. Paul really makes me want to be better and perform better in my role as a professional sales executive. I also picked up the audible version as well! There are answers and scenarios that can be applied to almost any sales situation. This book is an excellent resource and it's taking the best parts of Spin Selling and The Wedge and combining it into this book. This book is an excellent resource and it's taking the best parts of Spin. I would highly recommend it for any sales professional. Questions that sell explains how to formulate those questions and how to ask them in the best manner possible. Great Book!Įvery author of a sale book talks about asking questions to build relationship, find out what your clients needs are and qualify your client. You have truly been there, done that! Thank you. BANT) but shows you why they don't work and then he demonstrates how to reframe them to get though the selling cycle with greater success. Paul is spot on and not only shares what questions not to ask prematurely (e.g. He best question based selling book I have read. Spot on book serving sales professionals of all levels. It is still a work in progress, but when you pull it off right, you can tell it worked with the customer's enthusiasm for having talked to you. I loved how this book got me thinking about how to connect with my customers better. Excellent for learning how to ask better questions ![]()
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